ACCENTUATE THE POSITIVES

Your business has many great qualities each appealing to different customers. But you can't be all things to all people all the time. So, as long as you keep true to your brand, use frequent redesigns to highlight different business attributes every few months. This way you can show off your company's depth by letting individual offerings be the hero directing the look & feel. Blue Label Marketing specializes in building Internet platforms that allow you to switch up your Web design quickly and Inexpensively. Come on, give your customers something else to tweet about.

PROGRESS IS NEVER ENDING

These days no legitimate business is without at least a static Web site. At Blue Label Marketing it's our job to make your Web site work harder for you. Whether it's making maintenance more efficient freeing up resources or making it more transactional producing more revenue, we develop applications that make your business more successful. Inherent to all app development is the ability to measure audience behavior and analyze product and service offerings. Knowing your customers and your business better is the best way to ensure you move in the right direction.

HOW THE WEB IS WON

It's organic and dynamic but can be chaotic and desolate too. Like quicksand, the more you fight and struggle against the Web the more you get bogged down in it. Go with the tools and services, many of them free, that have come to govern the Web. Distribute your content through YouTube and Vimeo to engage with a larger audience. Blogging networks and podcasts can expand your reach for time sensitive information or archival data. Add wikis, surveys and social networks for customer interaction and consumer feedback. These communal techniques in concert with the more traditional banner, pay per click and email campaigns make for a powerful marketing mix and breaks through the madness.

ABOUT US

Blue Label Marketing was founded in 2012 by a group of people with diverse talents and backgrounds. Each of us, long ago, had a first experience with Web Development and all found it to be frustrating and the results ultimately a letdown. It shouldn't be hard or disappointing. We've all heard the nightmarish stories of the nephew that could never quite get the project finished or the agency that aired on the side of edgy just to win awards. There is a better way. At BLM, our business model relies on repeat business so we want to give what best fits you and your audience now — quickly and cost effectively. Our marketing services then reach out to old and new audiences inviting them to experience your new and improved online brand and join in the conversation.

IS YOUR SITE MOBILE? It's a fact 82% of website are not mobile compatible

A prominent web presence with an advantage in online marketing will give Blue Label Marketing clients the edge among its competitors in its web presence, online traffic, and lead conversions. It's Web site and online marketing campaign must be strategically conceived, carefully maintained, and constantly evaluated against itself, its competition, and industry trends.

FEATURED BLUE LABEL MARKETING CLIENTS

KNR Builders

Blue Label Marketing meet with KNR to discover their direction, style, and business approach. BLM followed up with a mock up of which became KNR's new site.

Custom Curb

Custom Curb Launched a marketing and web presence also manages Custom Curb Print Advertising.

Cove Financial

BLM Built their new platform along with a interactive calculator, that allows a customer to figure out their payment. Also Handles their Digital Marketing Campaign, SEO,SEM, Social Media and Website Management.

Matador

BLM Designed developed and Launched a new website for Matador Energy Shots in 5 days. The site included a photo submission with voting capable of handling 500 model submissions. Which also received approximately 15,000 hits a day of online voting prior to the Sturgis Bike Rally.

Reintroduce Your Brand To The Web With Blue Label Marketing

About Us: Not Your Father’s Web Marketing Company

Blue Label Marketing was founded in 2012 by a group of people with diverse talents and backgrounds. Each of us, long ago, had a first experience with Web Development and all found it to be frustrating and the results ultimately a letdown. It shouldn’t be hard or disappointing. We’ve all heard the nightmarish stories of the nephew that could never quite get the project finished or the agency that aired on the side of edgy just to win awards. There is a better way. At BLM, our business model relies on repeat business so we want to give what best fits you and your audience now — quickly and cost effectively. Our marketing services then reach out to old and new audiences inviting them to experience your new and improved online brand and join in the conversation.

Our Approach: Go Ahead, Draw Back the CurtainWe believe full disclosure and no surprises.

Our pricing matrix keeps the process honest. Not just transparent but understandable. You know exactly what services you’re getting, up front, at what cost and when. We’ll never sell you more than you need and continually provide the information you need to measure your return on investment. Our job is to provide you with an easy transition and inexpensive when you decide it’s time for another face-lift. And of course what’s the point of having a Web site if no one knows about it? With our built-in Search Engine Optimization (SEO), and online marketing packages you’ll see your online traffic increase and turn to profit. We deploy the appropriate level of security and reliability to fit your needs and have the ability to ramp-up or ramp-down all of our services “on demand.” Some of our clients want to get involved in every step of the process and some just want it to work without getting bogged down in the details. Whichever way you prefer to partner with us, we will accommodate.

Our Philosophy: Plan for Change or Change Your Plan

Your site is a colored tile in the shifting mosaic that is the Web. A Web site is never finished. We can build your scaffolding and we can help fill it, but it can never be full. It does however need to be displayed appropriately. Offer your audience the information they can make sense of, and an experience that appeals to them. When your audience’s needs change, it is time to change with them. Together we can keep your Web presence relevant. It must continually evolve as your business and the Web advance. It is important to capture who you are without getting hung up on a false ideal. You can’t be all things to all people at all times. You don’t always wear the same outfit, right? Sometimes your company wears its best suit and tie and other times it ventures out in high performance active wear. A different look for different moments in life yet all of them are equal representations of you and your business. We deliver platforms you can try-on, update or change with relative ease and limited expense.

Our Insight: The Web Demystified

In the beginning, Web development was arduous, expensive and rarely lived up to client expectations. They said that “content was king”. You needed to make your Web site a destination. “Sticky.” When Web 2.0 came around “context was king.” You needed to create a unique experience for each individual visitor. “Dynamic.” Now in the Smart Age of digital ubiquity, to be relevant you need shift the experience by the medium. Exponential layers based on which device the audience uses to access your content. All of this creates information overload and the need to minimize the “clutter.” It starts to make your head spin, right? The Web development industry has artificially complicated the process to inflate development costs and keep clients in the dark. Well don’t despair, we aim to take the mystery out of it. The tools afforded us today including simple content management systems (CMS), seamless third-party application integration, affordable data storage and processing power provide us all with first rate Web sites for relatively little expense and to huge benefits. A successful Web development project is all a matter of assembling the right pieces with a well-designed interface to make the important information available and transactional to those who want it.